Case Study - Pieces of a Dream — Launch Collection
Our launch campaign for Pieces of a Dream — a warm, cinematic brand world built around the “Stars Align” collection and its signature tracksuit, held to one consistent grade across every asset.
- Client
- Pieces of a Dream
- Year
- Service
- Brand Campaign
We built the launch campaign for a label built on a unison of high fashion and the street — a warm, cinematic brand world around the “Stars Align” collection and its signature tracksuit, with one signature grade held across every asset.
- Shoot days
- 2
- Content formats
- 8
- Signature grade, every asset
- 1
- Social-ready
- 9:16 + 3:4
- On camera, mic'd
- Founders
- Collaborative revisions
- 2 rounds
The brief
A cohesive world, not flat product shots
the drop had to feel cinematic and considered from the first frame.
One consistent look
a signature grade carried across photo and video so every asset belongs to the same story.
Show the craft
surface the attention to detail, and the founders behind it, that defines the label.
Pieces of a Dream is built on "a unison of high fashion and the street" — bridging the precision of smart, considered design with the energy of luxury streetwear, on a foundation of contrast and harmony. It's a craft-led label: every decision from fabric sourcing and garment development to wash and finishing is tested, refined, and intentional, so each piece feels lived-in from the first wear. With the ethos of "Restoring the feeling," the launch needed a campaign world to match.
Our approach
We co-created a warm, cinematic brand world around the "Stars Align" collection and its tracksuit — then held one signature grade across every asset, from the campaign film to the lookbook, so the whole drop feels like a single story.
What we delivered
Stars Align campaign
a celestial-themed launch world, film and stills, founder-led and social-first.
Tracksuit collection
the hero drop, studio-shot and detail-driven: tracksuit and jacket.
Signature color grade
warm, earthy, golden; one grade held across photo and video.
Ideation & art direction
concept, references, and shot design tied to the brand's feel.
Collaborative process
briefing → shoot → live feedback → revisions, hand in hand with the founders.
Highlights
Open any highlight for the before → after and the impact.
The results
1
Signature grade held across every asset in the drop
8
Content formats delivered, from campaign film to 35mm film
2
Shoot days: the main campaign plus the tracksuit/jacket session
Craft & stack
- Sony (S-Cinetone / S-Log3)
- DaVinci Resolve
- 35mm film
- Studio production
- Art direction
- Color grading