Case Study - SBD UAE — Market Relaunch
How we relaunched SBD in the UAE end-to-end — e-commerce, content, fulfilment, and community — reaching the six-month revenue target within the first two months.
- Client
- SBD UAE
- Year
- Service
- E-commerce & Brand
We relaunched the strength-sports brand in the UAE end-to-end — storefront, supply chain, content, and community — and it ran ahead of plan from the first month, hitting its six-month revenue target within the first two.
- in the first ~6 weeks
- 100 orders
- hit in 2 months
- 6-mo target
- of the month-one plan
- ~80% ahead
- avg order value vs target
- +38%
- Instagram, from zero
- 0 → 300+
- launch email open rate
- 42%
Early post-launch results, 2026. Absolute revenue is kept commercial-in-confidence — performance is shown relative to plan.
The brief
Reliable availability
a dependable in-stock position on the belts, sleeves, and wraps athletes actually train and compete in (objective: 95% in-stock on key SKUs).
Fast delivery
a same-day Dubai / next-day UAE promise, so athletes get gear before meet day.
A store that sells here
a modern, localized storefront (English + Arabic) with smooth checkout, returns, and support.
A community from zero
a social presence and audience built from a standing start.
SBD is a premium British strength-sports brand — IPF-approved belts, sleeves, and wraps, plus apparel worn across powerlifting, weightlifting, CrossFit, and Hyrox. The UAE market needed a real relaunch under a fresh operating model.
Our approach
We rebuilt SBD UAE end-to-end — storefront, supply chain, content, and community — around three promises: availability, speed, and belonging — and got it live, from a standing start, in about two months.
What we delivered
E-commerce
a rebuilt Shopify store: Arabic localization, returns portal, live order status, catalog sync.
Fulfilment & ops
a new UAE entity, 3PL, same-day Dubai / next-day UAE, first import cleared.
Brand & content
relaunch identity and collection-launch content, product and lifestyle, graded in-house.
Social & email
Instagram built from zero, a launch waitlist and email, community storytelling.
Paid media & SEO
Google Performance Max + Meta; product pages climbing above marketplaces on key terms.
Highlights
Open any highlight for the before → after and the impact.
A brand relaunched from the ground up — and ahead of plan from the very first month.
Results in the first ~2 months
100 orders
in the first ~6 weeks; the 50th at exactly three weeks
6-mo target
the six-month revenue goal, reached within two months
~80% ahead
of the month-one revenue projection
+38%
average order value vs the launch target
0 → 300+
Instagram community, built from zero
42%
open rate on the launch waitlist email
Early post-launch actuals (2026). Absolute revenue figures are withheld (commercial-in-confidence); results are shown relative to the launch plan.
Delivered across
- Shopify
- Meta Ads
- Google Ads (Performance Max)
- Stripe
- Email marketing
- DaVinci Resolve
- 3PL fulfilment