Case Study - Strength-Sports Event Coverage
How we cover strength-sports meets end-to-end — a turnkey media partner for the venue, and self-serve, attempt-level coverage every athlete can order for their own lifts. Eight meets over two years.
- Client
- UAE Strength Sports
- Year
- Service
- Event Coverage
We cover strength-sports meets end-to-end — the venue gets a turnkey media partner, and every athlete can pre-order coverage of their own lifts, down to the attempt. Over two years we've covered powerlifting and Olympic weightlifting meets across the UAE — from Desert Barbell and the Emirates Junior Championships to Rising Gym.
- meets covered (2024–26)
- 8
- athletes served
- 120+
- media packages delivered
- 185+
- orders fulfilled
- 100%
- venues re-booking meet after meet
- Repeat
- countries athletes came from
- 8
Figures from order records across strength-sports meets, 2024–2026. Absolute revenue kept commercial-in-confidence; available on request.
The brief
A meet is a hard thing to cover well: dozens of athletes, three attempts each, minutes apart — and everyone wants their PR on camera. Two audiences, one day.
- The venue / organiser wants full-meet coverage and a recap, without having to run a media desk.
- Every athlete wants their own lifts — attempt-level photo and video, delivered fast.
- It doesn't scale by hand — a single crew can't sell to a full flight mid-session.
- It has to pay for itself — coverage funded fairly, not a flat fee that caps the upside.
Our approach
We give each meet its own self-serve ordering page, let athletes pre-order coverage down to the attempt, and run fulfilment and delivery through one system — so the venue gets a turnkey partner and every lifter gets their PR, from one small crew. We've now run this at eight meets across two years.
What we deliver
Venue coverage
full-meet presence and a recap, branded to the event.
Athlete self-serve
a per-event page where lifters order their own photo, video, and film.
Attempt-level media
coverage tied to each athlete's lifts, not generic crowd shots.
A package for everyone
photo, video, express, junior, coach, and RAW options.
Fulfilment & delivery
per-order tracking and digital delivery, every order handled.
Highlights
Open any highlight for the before → after and the impact.
Two years, eight meets — and every lifter walks away with their PR on camera.
The numbers
149
athlete orders fulfilled across the period
185+
media packages delivered
8
meets covered, across 4 organisers and venues
16+
athletes who ordered at more than one meet
100%
of orders fulfilled and delivered
8
countries athletes came from
Order records 2024–2026. Absolute revenue is withheld (commercial-in-confidence); figures are available on request.
Delivered across
- Self-serve event pages
- Stripe checkout
- Pricing waves & bundles
- Per-athlete fulfilment tracking
- Digital delivery
- Photo / video / film production
- DaVinci Resolve